Industry
Expertise

Public Opinion Polling

KGS Research has substantial experience public opinion polling across North America. We have a consistent track record in conducting accurate and comprehensive public opinion studies to explain opinion formation, and perceptions about public affairs issues.

We offer a broad range of research and consultancy services in areas such as:

  • Policy analysis
  • Parent Satisfaction Surveys
  • Infrastructure Levies
  • Program evaluation
  • Rate Structures
  • Colleges & Universities
  • K-12 School Systems
  • Professors, Teachers, Administrators
  • Grade School, High School, College Students

Political Polling

Over the years, our success with political polling can be attributed to our sampling strategies. We take pride producing precision data that is always representative of population(s) and/or target audience(s) that our clients are interested in. Much of our work is conducted nationally across the United States. Our field team is familiar with all four census regions.

Our political background includes:

  • Benchmark & Tracking Studies
  • Congressional & Senate Races National, State, & Local Candidates
  • Ballot Propositions
  • National Issues
  • Get Out to Vote Initiatives
  • Issue Testing
  • Message Testing
  • Persuasion Calls

Customer Satisfaction

Customer satisfaction surveys are critical to a company’s stock profit as they measure and evaluate customer opinions, attitudes and satisfaction levels. KGS Research focuses on isolating areas of your business that does not meet your expectations and recommends strategies that will help you achieve the crucial goal of remarkable customer satisfaction, loyalty and retention.

Clients have benefited from our research because it provides vital feedback on issues that can impact customer retention, including:

  • Brand perception
  • Pricing perceptions
  • Merchandising effectiveness
  • Customer service satisfaction
  • Interest in new products and services
  • Shopping frequency

Business-to-Business

Our in-house interviewers are well-trained to conduct B2B research with respondents from various industries and sectors. We know how to navigate through gatekeepers and use the correct terminology when speaking to B2B respondents.

Some of our major targets when it comes to B2B research include:

  • C-Suite Executives
  • IT Decision Makers
  • Finance Decision Makers
  • Sales Executives
  • Small Business Owners
  • Admin Staff

Financial

KGS Research has extensive experience in helping investment banks, securities and brokerages, insurance companies and other financial institutions in both retail and commercial sectors. Understanding the critical factors that impact your customers, markets, brand equity and growth.

Our teams have worked with clients to help them increase their revenues and reduce costs by:

  • Identifying new target markets
  • Growing relationships with profitable customers
  • Strengthening brand equity
  • Implementing flexible pricing strategies
  • Improving customer satisfaction and loyalty

Healthcare

KGS Research offers market research expertise across the healthcare industry and within all levels including patients, a wide range of healthcare practitioners, patient organizations, hospitals and clinics. We also have healthcare communications expertise to support educational campaigns and the ability to conduct research across healthcare groups, including hard to reach patient populations.

We have an extensive amount of experience reaching:

  • Physicians
  • KOLs
  • Patients
  • Payers
  • Pharmacists
  • Nurses
  • Other healthcare professionals

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